Responsibilities

Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

• Manage all aspects of Google Ad campaigns

• Create and optimize ad campaigns and paid search landing pages

• Analyze and optimize ad campaigns to increase return on investment (ROI)

• Use Google Ads to drive a variety of online marketing campaigns

• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI

• Manage and optimize display campaigns across multiple devices

• Develop PPC strategies to increase online visibility

• Collaborate with a team of marketers, Google Ads specialists

• Job Qualifications and Skill Sets

Below are the qualifications expected of aGoogle Ads expert:

• A degree in digital marketing or a related business field

• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics

• An understanding of search engine optimization (SEO) and search engine marketing (SEM)

• Google Ads certification

• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients